Marketing101: Design Your Own Merchandise

Yesterday, I blogged about the start of my journey to the promised land. i.e. My novel been published.

Today, I am going to blog about something I am doing that hopefully will help me later after the book is published. It is kind of like preemptive strike in the marketing war, that is I am going to design my own jewelery, pens, t-shirts, etc… that will go on sale a couple of month’s before the book is released but the great thing is that it will either be inspired by the book/characters or it will be direct promotion for the book.

I, personally, think the best place of doing this is Vistaprint which is global and a great plus it that you can pay by Paypal. Then all you do then is make a shop on Ebay to sell your stuff. Granted, some might think that this might be a bit of a hassle but if you are already an Indie Author then what is another a couple of hours a week to do this. Also, there is a upfront monetary cost but you could easily make that back if you do you sums right.

For example:

Say you design a T-Shirt that works out that you have to pay $9.99 (which I know sounds a lot) but if put that same T-Shirt on Ebay for $10.99 and you charge say a dollar more for shipping (after you have worked that out) you have already got $2.00 profit. Which can’t be sneezed at, can it?

Sure you can use companies like Cafepress or Zazzle but there charge more for the item before you add on your royalties.

Here is just a small selection of what you could use to promote/market your book;

* Mugs
* Notebooks
* T-Shirts
* Cotton Bags
* Pens
* Luggage Tags
* Sticky Notes
* Mouse Mats
* Magnets
* Calendars
* Invitations and Announcements
* Caps
* Pet Gifts
* Custom Buttons
* Teddy Bears
* Keyrings
* Weekly Planner

Sure, you won’t get rich but what is more important. You seeing someone wearing the T-shirt you designed or you not bothering in the first place because it costs money upfront and it is too much hassle? I know which I would choose.


Promotion101: LibraryThing

I came across LibraryThing about a month ago and even though I will be talking more about LibraryThing in an upcoming post.

So, how will LibraryThing help you promote your book(s)? Well, LibraryThing is like a giant book club and by placing your book on the site (which you can do for free or for a small fee if you want to post as many books as you like – check the site for more details) and getting it in front of potential readers to review your books. Also by signing up to can participate in author chats and loads more.

Also, check out LibraryThing’s blog for new features, plans, and announcements.

Look out for an upcoming post regarding LibraryThing later this year.

Published in: on February 8, 2009 at 3:00 pm  Comments (2)  
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